Casey Reid — Product Design

Offerings

Offerings project preview
Early wireframes and user flows

The Challenge

Process

Research

Facilitated contextual inquiry across 12 locations, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Offerings

Shipping quality design requires collaboration and iteration. This piece explores how . The implications matter for teams and organizations.

Conclusion

Whether you're designing your product, this approach matters.